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Social Media Marketing

How to Increase Your Trade Show Booth Traffic
www.business2community.com

… means of marketing your appearance at the event and increasing booth traffic. These types of e-mails should generally be written in the second person (i.e. “you” and “your”) and should be as creative as possible. Embedding videos and infographics …

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Amazon, Sony's Crackle And AT&T/Fullscreen's Diverging OTT Video Roadmaps
www.forbes.com

At its 2016 Upfront presentation, Crackle presented itself as an “ambassador for free TV” and as unapologetically supportive of operating a service where marketers can easily and effectively reach their target audiences. In fact, in an introductory …

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Vimeo Acquires VHX With Plans to Boost Video Subscription Business
filmmakermagazine.com

Vimeo, the ad-free video platform, today announced it is acquiring VHX, the OTT (over-the-top) video distribution platform which allows creators to sell videos in forms ranging from individual downloads to subscription channels. In fact, VHX's …

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Video privacy suit over USA Today mobile app reinstated
www.businessinsurance.com

A federal appeals court has reinstated putative class action litigation filed by a plaintiff who charged that a Gannett Inc. unit allegedly violated the Video Privacy Protection Act of 1988 by passing on personal information to a marketing firm …

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Local digital ad firm ReFUEL4 wins Facebook global award
www.businesstimes.com.sg

The award won by ReFUEL4 recognises Facebook marketing partners who solve unique challenges for the brands they serve. Entries were judged upon client results, uniqueness, the size of the markets the tool is available to, and scalability, according to …

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Facebook fans of Republican figures targeted in state agency marketing campaign
www.wbrc.com

One of several marketing strategies involves paying for ads on Facebook. What pops up in a user's newsfeed may seem random, but Facebook can target users based on interests. And if you “like” certain officeholders, there's a good chance you'll see …

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Digital video to become "more important than TV," creative best practices emerging
marketingland.com

According to a new video ad spending study conducted by Advertiser Perceptions on behalf of the Interactive Advertising Bureau (IAB), 68 percent of marketers and agency executives think that digital video will be as important than TV programming in the …

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