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Social Media Marketing

Live Video Will Save Your Content Marketing – Here's Why
www.business2community.com

Facebook Live. If there was one clear takeaway from Social Media Marketing World last week it's that live video is taking over the social world. Also, it was amazing and I hope to meet you there next year. According to Michael Stelzner's opening …

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Marchex Appoints Anna Forbes as Managing Director, UK and John Carman as Vice …
www.businesswire.com

Prior to AppNexus, Forbes served as Chief Operating Officer at Brainient, a technology company that delivers interactive video advertising and personalized video retargeting. At Marchex, Forbes will support the growing demand in for the … Most …

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Snapchat Led the Way With Vertical Video. Will Virool Make It the New Standard?
www.adweek.com

Not so long ago, it was taboo to turn horizontal video on its head, as marketers grappled with doing more for mobile than merely refitting TV spots for smaller screens. But today, vertical video, once seen as a Snapchat anomaly, is gaining traction and …

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A Call to Replace Adjuncts With Tenure-Track Faculty Members
chronicle.com

To reverse that trend, Mr. Schill says, the university needs to raise $2 billion, replace adjunct professors with tenure-track faculty members, and focus its marketing more on academics and less on athletics. In our brief conversation with Mr. Schill …

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After 11 Years in Digital Video, YouTube Wants to Take on TV-Sized Budgets
www.adweek.com

"When you have a meeting with Facebook about video, they're always trying to push you to do a 360 option," says Deep Focus' Burns. "They're actively marketing the exploration that they're doing—very public, very flashy bets that YouTube isn't …

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Shuttlerock scoops major global Facebook innovation award
mumbrella.com.au

“In addition the award allows us to continue to build a strong partnership with Facebook itself, as the greatest power player in global digital marketing. We'll be working with their team over the coming months to launch even more new products for our …

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Twitter Looks to Video to Increase Advertising Sales
www.wsj.com

Coldwell Banker Real Estate LLC bought Twitter's promoted video ads last year, but users didn't “engage” (view, share or comment) with the ads enough to justify the cost of the marketing effort, said Sean Blakenship, Coldwell's chief marketing officer …

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