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Social Media Marketing

The War on Ads: Why Ad Blockers Are Taking Over, and How You Can Fight Back
www.business2community.com

If you read an article on Forbes or watch a popular video on YouTube, then that is bought and paid for by somebody, even if that somebody is not you. We live in an age in which consumers do not want to have to pay for every single piece of content …

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5 Things Video Pros Should Always Invoice For
www.business2community.com

Over the past 10 years, as video resolution and data rates have skyrocketed, not to mention the huge quantity of footage being shot, we've seen a steady incline in storage requirements. Many producers charge clients a fee for hard drives to store jobs …

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ASU staffers win awards for blog, story, video
www.gosanangelo.com

Three members of Angelo State University's communications and marketing staff — Jayna Phinney, Tom Nurre Jr. and Ethan Lankford — won awards for their work at the Council for Advancement and Support of Education District IV annual meeting in Dallas …

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Hard lessons for social advertisers (webinar)
venturebeat.com

When Lifetime wanted to promote its comedy-drama Devious Maids, the female-driven cable channel hired mobile marketing agency S4M for the job. S4M used the popularity of “Who Are You” quizzes to create a full-on game within the Facebook app.

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Mercedes-Benz Drives Two Virtual Reality Experiences
fortune.com

Mercedes-Benz, a division of Daimler AG, is the latest automobile company to embrace 360-degree video, as more consumers gain access to mobile virtual reality headsets such as Google Cardboard and Samsung Gear VR. The company's American division has …

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Don't become a victim to a Facebook Impostor
www.wltx.com

Limit your friendship circle: Don't accept friend requests from people you don't know. Period. Steve Toth, an Internet security expert with Internet marketing company TechWyse, also noted: “No matter how locked down your privacy settings are, once they …

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Marketing Moment 34: Nike video featuring Ronaldinho becomes first YouTube …
www.thedrum.com

Today's marketing moment is a Nike ad featuring Brazilian soccer star Ronaldinho that was uploaded to YouTube in 2005. It became the first video to ever reach one million views on YouTube and spearheaded the concept of a 'viral video.' In the video …

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