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Social Media Marketing

The Small Business Guide to Online Marketing #DreamSmallBiz
www.business.com

If all of your marketing is done through someone else's platform, then they control access to your customers and prospects. Your small business website might not get as much traffic as your Facebook page or Yelp listing, but everything there is yours …

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[VIDEO] Marketing Land Live #11: Facebook is printing money, Twitter stock …
marketingland.com

Marketing Land's Ginny Marvin, Tim Peterson and Danny Sullivan joined me for this week's show, which runs about 52 minutes. You can watch the replay below. Be sure to scroll below the video for this week's Show Notes, with links to the stories we …

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Live Video Will Save Your Content Marketing – Here's Why
www.business2community.com

Facebook Live. If there was one clear takeaway from Social Media Marketing World last week it's that live video is taking over the social world. Also, it was amazing and I hope to meet you there next year. According to Michael Stelzner's opening …

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Marchex Appoints Anna Forbes as Managing Director, UK and John Carman as Vice …
www.businesswire.com

Prior to AppNexus, Forbes served as Chief Operating Officer at Brainient, a technology company that delivers interactive video advertising and personalized video retargeting. At Marchex, Forbes will support the growing demand in for the … Most …

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Snapchat Led the Way With Vertical Video. Will Virool Make It the New Standard?
www.adweek.com

Not so long ago, it was taboo to turn horizontal video on its head, as marketers grappled with doing more for mobile than merely refitting TV spots for smaller screens. But today, vertical video, once seen as a Snapchat anomaly, is gaining traction and …

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A Call to Replace Adjuncts With Tenure-Track Faculty Members
chronicle.com

To reverse that trend, Mr. Schill says, the university needs to raise $2 billion, replace adjunct professors with tenure-track faculty members, and focus its marketing more on academics and less on athletics. In our brief conversation with Mr. Schill …

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After 11 Years in Digital Video, YouTube Wants to Take on TV-Sized Budgets
www.adweek.com

"When you have a meeting with Facebook about video, they're always trying to push you to do a 360 option," says Deep Focus' Burns. "They're actively marketing the exploration that they're doing—very public, very flashy bets that YouTube isn't …

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