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Social Media Marketing

Facebook, Messenger and Instagram apps hit Windows 10
phys.org

"We're thrilled to have this collection of apps available from Facebook for Windows 10 users," Windows marketing vice president Tuula Rytila said in a blog post. Microsoft has been working to adapt to lifestyles that have shifted away from the kinds of …

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Five common pitfalls in content marketing strategies
searchcrm.techtarget.com

Nonetheless, based on recent research, companies have had a tough time succeeding with content marketing strategies: 71% of marketers planned to increase video efforts, but 44% say they have no effective video marketing strategy. And 81% of marketers …

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5 Ways to Improve Your Content Marketing Results Without Breaking the Bank
www.foxnews.com

There are certainly more platforms like that but this will give you an idea where to start. Related: 3 Ways to Integrate Video Into Your Marketing Strategy. Content marketing strategy is tough: It involves a lot of experimenting and creativity. But don …

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Tubular Labs looks to be the measurement standard for branded video
www.marketingdive.com

As marketers pour more and more dollars into digital video, being able to track what does and doesn't work is essential to reducing waste as well as helping them improve the content they create. As the Journal put it, the goal would be for a brand to …

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Facebook crushes Q1 estimates thanks to boom in mobile, video ads
www.marketingdive.com

based company has been able to lure advertisers with its mobile and video offerings (not to mention its vast data and targeting abilities). Facebook has taken a mobile-first approach to how it works for some time, and marketers should take heed of …

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Facebook just laid off about 40 people — here's why
www.businessinsider.com

Facebook told around 40 people late last week that they had 45 days to look for new roles within the company or else there would not be jobs left for them. Those staffers were part of the account-management and sales teams within the company's …

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5 Creative Ways to Use Video Marketing
www.business2community.com

In order to stand out in the crowd, brands have to deliver their video content in original and engaging ways. Keep reading for five examples of how marketers can incorporate video into their content strategy creatively and earn those coveted shares.

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