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Internet Marketing

Why AAMI turned to Facebook mobile and segmentation to drive brand favourability
www.cmo.com.au

A new marketing activity from AAMI Insurance targeting mobile consumers via Facebook and using segmentation, data insights and dynamic content is being hailed as a breakthrough for the insurance group. AAMI executive manager of marketing at Suncorp, …

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The Dos and Don'ts of Interactive Video Marketing
www.onlinevideo.net

Looking to add interactive video to your repertoire? If so, you're on trend; we recently conducted a survey at Rapt Media and found that a whopping 64 percent of consumers are more likely to spend time watching a video if they're given more …

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Brands Launch Rio 2016 Campaigns
www.sportsbusinessdaily.com

Olympic marketing "felt omnipresent for London 2012 as sponsors kicked off activity up to two years before the games even began," according to Matthew Chapman of MARKETING MAGAZINE. While global brands have been marketing already in Brazil …

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#SEMOsecrets video aims to get people to open up about mental illness
www.semissourian.com

Then, with the help of the university communication and marketing department and digital image specialist Aaron Eisenhauer, they created a video to share online, to spread their message and continue the conversation. The video features a small sampling …

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Bushy Eyebrows And $50k Per Day On Facebook Ads: How A Small Beauty Brand Blew Up
www.forbes.com

It's not just the fact its hero product taps into this beauty trend that's turned it into a sellout item however, but the unique selling and marketing process that it's put in place around it. Beyond a relative degree of omnipresence, it's about …

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Facebook expands Live video, will put it front and center in mobile app
marketingland.com

In case there was any doubt left, Facebook is serving notice that it's super-serious about its video platform, Facebook Live. The company announced a set of new features to Facebook Live and, more importantly, says it'll make Live one of the primary …

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What We Can Learn From the Mast Brothers' Chocolate Scandal Recovery
www.entrepreneur.com

But unfortunately, as marketing expert Bolanile Maté of Be Better Paris points out in this video, they ran into a snag after a report from a Dallas-based blogger said that at some point, they used re-melted chocolate instead of going to the bean. But …

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