HERE0:4

Internet Marketing

Why colleges' brands look so similar
www.insidehighered.com

Survey finds marketing officials pleased with outcomes of branding projects · Some Unpretentious Bragging · Debate Over Western Sydney's New Name and Logo · Differentiation Is Hard. But Necessary. A Swipe at Credit Card Marketing … To sell themselves …

521
Like
Save
How To Create a Quality Product Demo Video
tech.co

Most companies invest in video marketing. According to a recent report by Social Media Today, 64% of customers feel compelled to make a purchase after watching a product tutorial/demo video. Unbounce reports that featuring a video on a landing page can …

589
Like
Save
Cablefax's Marketing Forum
www.cablefax.com

The explosion of live video across digital, mobile and social media has created a huge opportunity for marketers, publicists and communications pros. Consumers are watching and listening—but are your sales, communications and marketing messages …

278
Like
Save
Vertical video ads now available programmatically from Virool and Rubicon Project
marketingland.com

“This new ad unit captures the excitement and innovation that is going on in video right now,” said John Peragine, Head of Video, Rubicon Project. “Marketers are always looking for new ways to leverage the emotional engagement and performance that …

463
Like
Save
Digital Marketing Pro Rico Glover to Speak at Internet Battle Plan XX
www.prunderground.com

Glover was recently featured as a top automotive marketing disruptor in the January 2016 edition of Auto Remarketing Magazine. Glover will be highlighting the importance of Facebook business reviews at Internet Battle Plan. His goal is to show how …

379
Like
Save
Why AAMI turned to Facebook mobile and segmentation to drive brand favourability
www.cmo.com.au

A new marketing activity from AAMI Insurance targeting mobile consumers via Facebook and using segmentation, data insights and dynamic content is being hailed as a breakthrough for the insurance group. AAMI executive manager of marketing at Suncorp, …

598
Like
Save
The Dos and Don'ts of Interactive Video Marketing
www.onlinevideo.net

Looking to add interactive video to your repertoire? If so, you're on trend; we recently conducted a survey at Rapt Media and found that a whopping 64 percent of consumers are more likely to spend time watching a video if they're given more …

176
Like
Save