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Internet Marketing

Facebook expands Live video, will put it front and center in mobile app
marketingland.com

In case there was any doubt left, Facebook is serving notice that it's super-serious about its video platform, Facebook Live. The company announced a set of new features to Facebook Live and, more importantly, says it'll make Live one of the primary …

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What We Can Learn From the Mast Brothers' Chocolate Scandal Recovery
www.entrepreneur.com

But unfortunately, as marketing expert Bolanile Maté of Be Better Paris points out in this video, they ran into a snag after a report from a Dallas-based blogger said that at some point, they used re-melted chocolate instead of going to the bean. But …

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Big business increasingly courting Facebook mums groups
www.smh.com.au

… marketing professional Tiphereth​ Gloria, herself a mother to an 18-month-old girl, said the groups were out of their infancy and maturing rapidly, looking for lucrative opportunities. She said while "mum bloggers" had gained a large following …

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'Damn, Daniel!' You Sold a Lot of White Shoes
www.bloomberg.com

The Vans website sent all visitors directly to the white shoes seen in the viral clip, and the brand refocused its marketing. A Twitter account directed emoji-laden messages at the teenagers behind the video, 14-year-old Daniel Lara and his friend Josh …

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What to Expect When You're Expecting an Explainer Video
www.business2community.com

A simple web search will give you a whole host of video production companies to choose from. You can also use an Advertising Agency or Marketing Firm and even DIY (Do It Yourself) by hiring individual professionals to help you at each stage. We'll talk …

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Canadian Agency Lg2 Makes the Most of the Exchange Rate
creativity-online.com

The Toronto shop made this video in which a client literally gets 35% extra from a Canadian agency in a pitch, in the form of pint size account people, strategists, and even interns. The agency has also created a microsite where marketers can have …

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Fire Your Marketing Team and Hire Homeless People
www.foxnews.com

Here's a video recap of my nonprofit's latest event, where we gave back to the most notorious homeless community in the world for two days: I was driving down the street at SXSW last month, and read a sign that a homeless gentlemen was holding that …

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