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Video Marketing

Vimeo acquires VHX as it builds out business models for indy video creators
www.theverge.com

… enough of online video, an increasingly they are willing to pay for it. One of the biggest trends in media over the past year has been the move from free, ad-supported models to options that let consumers purchase a premium experience free of …

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This SpaceX 360 rocket landing video is great for SpaceX, even better for …
recode.net

Earlier this month, SpaceX successfully landed one of its rockets on a drone ship in the middle of the ocean, a critical step for the company's bid to improve efficiency in space travel. It also makes nice marketing. Rockets are awesome! What better …

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Foxtel to strike channels deals with Man Utd, Arsenal, Liverpool and others
www.smh.com.au

Foxtel also faces competition for audiences in non-sports content from subscription video-on-demand services led by Netflix and also including Stan, owned by Nine Entertainment Co and Fairfax Media, owner of The Australian Financial Review.

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Executive Turntable: New Appointments at Conde Naste, UMG, Exit at CBS Radio …
www.billboard.com

Condé Nast Entertainment has appointed Maria Valero as the head of the business affairs team in an effort to grow its video distribution capabilities across platforms. … Republic Records has promoted Donna Gryn to VP of marketing at Republic Records.

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Cars are the video stars at Wells Electronics
www.fdlreporter.com

The videos began as a cost-saving measure and morphed into a marketing tool. Hicks said the videos help introduce Wells products to people working in the industry and have boosted sales. Years ago, a Wells mechanic toured conventions across the …

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Barack Obama's final White House Correspondents' Dinner, takes aim at Donald Trump
www.theaustralian.com.au

Mr Obama joked that Mr Trump's presidential campaign bid had been more of a marketing stunt gone wrong for the Republican Party. “The guy wanted to give his hotel business a boost and now we're praying that Cleveland makes it through July,” he said, …

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3 Marketing Lessons I Learned From Writing an Entire Book in 72 Hours
www.business2community.com

And while online content (videos, podcasts, etc.) is all the rage, and justifiably so, let's not forget about the oldest form of content marketing on the planet – books. Best of all, using a simple platform like Amazon's CreateSpace makes it easier …

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