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Video Marketing

Why Your Brand Needs an Instagram Video Marketing Strategy
www.business2community.com

In fact, 40% of the top 1,000 most popular Instagram videos are actually from brands, not individuals. Now is the best time for your brand to start incorporating Instagram videos into your video marketing strategy – and here are some shocking …

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Lured by Early Warm Weather, Scorpions Emerge to Swarm Arizona Homes
www.nytimes.com

Mr. Holland — a vice president for digital marketing by day, a scorpion exterminator by night — assembled his band of hunters, young men in or just out of college, and put them to work. “Our approach is population control,” said Mr. Holland, 32, who …

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Surgeon Makes Tourism Ad After Rhode Island's Iceland Flop
abcnews.go.com

A tourism video that Rhode Island released in March was quickly pulled after being mocked for showing footage of a Reykjavik concert hall. Cranston surgeon … The state also dropped its poorly received marketing slogan, "Cooler & Warmer." The state …

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Everson: Facebook Making Significant Investments In AI
www.bloomberg.com

Facebook is targeting revenue growth through video advertising. Ahead of the company's 1Q earnings report, Facebook Vice President for Global Marketing Solutions Carolyn Everson talks to Bloomberg's Caroline Hyde about the continuing consumer …

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A Canadian ad so annoying you won't want to press skip
www.theglobeandmail.com

In video, marketers are thinking about how to make pre-roll ads less annoying. Google Inc.'s YouTube has been pitching advertisers on partnering with video makers who have established a wide following on the Web video-sharing service, and who know …

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With Surprise 'Lemonade' Release, Beyonce Continues Unprecedented Pre-Tour …
www.forbes.com

In fact, Beyonce herself is one of the pioneers of the tactic, having done so in December of 2013 when she dropped a self-titled album on the iTunes store that included 17 accompanying music videos. In recent years, some of the biggest acts in music, …

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MSP Loves ROI of Marketing With Webinars
mspmentor.net

For virtually no cost, Bardissi is able to deliver his MSPs latest goings-on to a live captive audience, then archive the video so that other existing or prospective customers and partners can view the message again and again, at their leisure. “You …

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