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Facebook Marketing

Facebook's new 'custom audiences' tools for advertisers package its product …
venturebeat.com

In addition to its own tools, Facebook has tapped four digital marketing companies as official partners brands can work through: Datalogix, Epsilon, Axciom, and BlueKai. Facebook marketers can already segment audiences by demographics and specific …

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Tesco poaches Facebook and Sainsbury's execs for Blinkbox brand extensions
www.marketingmagazine.co.uk

Tesco has poached Facebook head of retail Gavin Sathianathan and Sainsbury's head of digital and cross channel Mark Bennett, to Blinkbox's books and music offering. Gavin Sathianathan: joins Tesco's Blinkbox from Facebook. Sathianathan joins from …

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Infographic: What Do Advertisers Really Think of Facebook?
www.mobilemarketingwatch.com

“We asked a new crop of 701 marketers and media execs their views,” Ad Age says. “You'd expect sentiment to have risen a little, and it has: More marketers on Facebook say they're also advertising—61%, compared with 55% seven months earlier. We also …

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Facebook Buys the Atlas Advertiser Suite From Microsoft to Improve Ad Impact
www.cmswire.com

Facebook has announced it has purchased the Atlas Advertiser Suite, a marketing and advertising campaign management and measurement platform from Microsoft. Facebook says this acquisition will benefit both marketers and users, since marketers will be …

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Facebook moves to improve measurement with Atlas buy
www.marketingweek.co.uk

Brian Boland, Facebook's head of monestisation product marketing, confirmed the purchase via a post on the official Facebook blog which further explains how two services can be used in unison. “Marketers and agencies struggle to understand how their …

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Ampush Behind LivingSocial's Successful Facebook Marketing Campaign
www.dailydealmedia.com

livingsocial, layoffs, dailydealmedia Facebook's preferred marketing developer, Ampush, recently shared the inner workings of their recent Facebook advertising campaign with daily deal site, LivingSocial. The promotion focused on domain sponsored …

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Facebook's EdgeRank Algorithm Update Forces Marketers to Regroup
www.econtentmag.com

Facebook's January announcement for fourth quarter 2012 revealed 1.06 billion monthly active users on the site and, with those numbers, marketers expect their reach to be vast within the social network. Instead, they were disappointed. A 10-15% view …

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