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Social Media

3 guidelines for creating more effective ads on Facebook and Instagram
www.itbusiness.ca

Though social media networks such as Facebook and Instagram play an increasingly central role in the marketing efforts of many companies, those marketing efforts play an equally central role in social networks' revenue streams. So it should come as no …

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Facebook is building a standalone camera app: WSJ
www.marketingdive.com

If the app launches – and that is still to be seen as sources say it's in early planning stages – it should provide marketers a small challenge and a larger opportunity. The challenge is it would be one more app to master and keep track of, but at the …

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Content Marketing: If You Build It, They Probably Won't Come
www.forbes.com

As marketers, there are times where we might feel like Kevin Costner, playing Ray Kinsella, standing in a corn field in 1989 and hearing an ethereal voice telling us, “if you build it, he will come.” The iconic line comes from the movie Field of Dreams.

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Facebook banks on Africa for its next billion users
www.standardmedia.co.ke

At the same time, more micro- and small enterprises on the continent are taking to digital marketing. They are taking advantage of the 'freemium' offered by platforms like Facebook and Twitter to achieve brand visibility levels enjoyed by more …

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Main Street Morning: Facebook will soon integrate article viewing time into …
www.washingtonpost.com

Welcome to Main Street Morning, The Washington Post's daily collection of news affecting entrepreneurs, start-ups and small businesses with a special focus on policy and government. Here's what's affecting my small business, my clients and other …

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Lowe's Enlists Snapchat, Facebook Mobile Video in New Push to Reach Millennials
www.wsj.com

For Facebook, Lowe's will be the first marketer to take advantage of a flip video application on Facebook's mobile feed that allows viewers to change the orientation of the video. The retailer's “FlipSide” videos are short two-sided live action videos …

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ActiveDEMAND Launches Customized Facebook Landing Pages
www.prweb.com

In an effort to continuously add value to digital marketing users, parent company JumpDEMAND recently announced the addition of customized Facebook landing pages as part of its ActiveDEMAND platform, which now provides the necessary integration and …

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