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Social Media

Facebook and LinkedIn share the load for B2C and B2B marketers
www.thedrum.com

With global marketing trends feeding more and more blog posts, social media campaigns and videos into existing search engines, and with Facebook now surpassing Google in the amount of traffic driven to websites, new data from BuzzSumo and Hubspot …

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Liberty Mutual's 360-degree Facebook video ad racks up millions of views
www.marketingdive.com

Since launching last month, Liberty Mutual Insurance's 360-degree-video ad on Facebook has been viewed already more than 4.4 million times, Marketing Land reported. The ad takes advantage of the 360-degree video format to offer viewers three different …

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Facebook rolls out helpful tools for marketers
www.prdaily.com

Facebook made several noteworthy announcements at its f8 conference, and some of them have significant implications for brands. Perhaps the most significant of those announcements was the introduction of “chatbots” to the company's Messenger app.

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3 Marketing Strategies That Will Surely Sink Your Startup
www.entrepreneur.com

Are you in the mood to waste a ton of money and get no results? If you are, you can jump from this section into buying Facebook ads. This was by far the biggest regret readers reported to me when I asked what marketing strategies they'd tried that had …

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How To Build a Great Target Audience on Facebook
www.business2community.com

Facebook marketing has become increasingly pay-to-play over the last several years, which has caused a lot of complaining among social media marketers. Compared to several years ago, the posts of business pages get almost no circulation among their …

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Facebook is actually out to kill the web as we know it
venturebeat.com

What you haven't read is what those announcements actually mean for you and for the world. So let me try to connect the dots. Before doing that, though, the usual disclaimer: I'm the cofounder and COO of AdEspresso, which is a Facebook Marketing …

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Advertising hasn't changed but delivery has, says Facebook
www.smh.com.au

Destination NSW chief executive Sandra Chipchase said 50 per cent of the tourism body's marketing was done on digital platforms, and Facebook was an incredibly important part of that. "Everyone is seeing the huge benefits you have being able to target …

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