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Tire company drives up marketing efforts with Facebook competition
www.creativedepartment.com

Cooper Tire, a Findlay, Ohio, tire company is running a promotional contest on Facebook. The marketing strategy revolves around everyday car trips, which include running mundane errands or major events like bringing Baby home from the hospital, Cooper …

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How Facebook Slew the Mobile Monster
www.technologyreview.com

A year ago, Facebook faced all the usual problems: small screens, fewer technologies to target potential customers, and gaps in marketers' ability to measure the impact of mobile ads. These factors made ads look far less effective on mobile devices …

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15 Million Businesses Now Established on Facebook Pages
www.mobilemarketingwatch.com

15 Million Businesses Now Established on Facebook Pages 300×186 15 Million Businesses Now Established on Facebook We all know that Facebook is a social network of more than one billion registered users, but Mark Zuckerberg and company rarely talk …

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Say it with (Multi-Platform) Video
www.fourthsource.com

Nothing encapsulates a marketing message more eloquently and concisely than video. There are many great examples of compelling videos online today, but how many marketers feel that they have really nailed the multi-platform opportunities that this …

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2-min video: When chips are down, marketers need to invest more: Anil Dua
www.exchange4media.com

The mistake that many marketers make is that when the chips are down they also go down. It's important that when the industry is down, you have to be actually up and running and are in an investment mode and not in a cutting back mode. This is the …

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Newest Digital Marketer YouTube Video Shares Hints for Creating Products …
www.sfgate.com

Deiss starts the video by addressing a common question he hears from marketing peers, members of his Number One Book Club, and other people trying to establish an online business: “How can I come up with some good ideas for things to sell?” …

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Content Marketing: Thinking Outside the Blog Post
www.econtentmag.com

A look at the OpenView Labs site shows a potpourri of content, including videos, free guides, infographics and a roundup of content marketing-related news and tips from other sites. A recent post titled, "Your Guide to Creating Award-Winning B2B Video …

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