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Facebook Buys Atlas From Microsoft, Seeks More Proof Of ROI For Its Advertisers
marketingland.com

Facebook logo Facebook confirmed its long-rumored acquisition of Atlas from Microsoft. Rumors of the acquisition first surfaced in December. And yesterday, AdAge reported the acquisition would be announced today. No price was mentioned, but …

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Is Reach An Overrated Facebook Marketing Metric?
allfacebook.com

After Facebook announced that a bug led to reported reach being lower for many pages, social media expert Jon Loomer started wondering why several marketers see reach as the holy grail of insights. Facebook claimed that the bug only tweaked the …

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Facebook Marketing When Your Product (Like Electricity) Is Not Inherently Viral
www.huffingtonpost.com

Last year Facebook IPOd and there was a lot of noise about a few big businesses stopping Facebook advertising because "Facebook was not working" for them. Anecdotally we've also heard from smaller companies that Facebook marketing does not work.

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Determining Facebook's Face Value
www.dmnews.com

According to Marc Grabowski, COO of Facebook strategic preferred marketing developer Nanigans, by using Custom Audiences, marketers could create customer segments using their first-party data (including email addresses and phone numbers) and by …

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Ramon Ray: Behind The Book “Facebook Guide to Small Business Marketing”
smallbiztrends.com

Most would agree that Facebook is a valuable marketing venue for small businesses. Tune in as Ramon Ray, Editor and Technology Evangelist for SmallBizTechnology, joins Brent Leary to discuss his timely new book, “The Facebook Guide to Small …

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Can Vine become a video marketing preview tool?
www.brafton.com

Companies have begun to develop interactive content marketing strategies, focusing on visual media as a way to attract new prospects and create long-term relationships. Brafton has reported that 70 percent of B2B and B2C brands use video content to …

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Greenfield Body Shop Introduces Content Video Marketing to Increase Traffic …
www.prweb.com

With the majority of clientele being generated through referrals from past and current clients, the Greenfield Body Shop turned to the online authorities of content video marketing, Video Broadcast Services, to expand their online presence and branding.

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